Glossary
Lead qualification
Definition
What is Lead qualification?
Lead qualification is the process of deciding whether a new enquiry is worth a salesperson's time and how urgent it is, based on criteria such as budget, need, timing and fit. AI lead qualification does this in minutes, by reading the enquiry, asking follow-up questions by email, chat or phone, and scoring the lead in your CRM.
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Why speed matters more than the score
Research from the Harvard Business Review found that firms responding within an hour were nearly seven times more likely to qualify a lead than those responding after an hour. Most SMEs respond in a day. An automated first reply closes that gap before any scoring model matters.
Frequently asked questions
Will leads notice the first reply is automated?
We write it so it is honest and useful: it confirms receipt, asks one or two relevant questions and names the person who will follow up. Most prospects prefer that to silence.
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